When every destination turns into an experience, staging your story becomes your strongest move. At SATTE 2026, destination marketing is the headline act of the travel expo season.
What’s shaking up the show floor
- Over 50 countries and every Indian state gather under one roof: think live cultural troupes, VR walk‑throughs, destination‑driven food stalls. At this travel and tourism fair, storytelling is the performance of its narrative.
- The industry is racing to rediscover post‑pandemic travellers hungry for fresh, safe, meaningful places. Destinations like India’s North‑East, Sabahs of Malaysia and Latin‑American escapes are all lining up to pitch to 35,000+ Indian agents ready for new files.
- Tech is levelling the playing field for small DMOs—AR reef dives, instant translation kiosks and AI itinerary bots can deliver big‑budget visual punch from modest booth sizes. It means your story needs to stand out, not just sit tight.
- Sustainability is now a booking filter. Carbon‑count dashboards, community‑benefit scorecards and plastic‑negative pledges show visitors you’re serious about impact, not just checklists.
- With outbound trips from India projected to hit 90 million by 2030, and domestic journeys totalling 2 billion, destinations are launching Indian‑friendly festival calendars, influencer bundles and “book‑on‑the‑spot” deals that convert faster than ever.
Why this matters
If you promote a place, anywhere from a state to a micro‑region, SATTE 2026 is your stage to script, spotlight and sell. This travel fair is where the winning story gets noticed and the next‑gen supply lines begin.
